...As Premium Trust Bank emerges as lead sponsor
By Maxwell Kumoye
Corporate bodies in Nigeria are indicating their readiness to partner with the National Sports Commission (NSC) and the Enugu State Government to make the 23rd National Sports Festival a huge success story.
Your authoritative and award-winning news channel FIRST ZEALMEDIACAST BLOG, understands that two companies have thrown their weight behind the 2026 Festival scheduled to hold in cool city of Enugu, Enugu State, South-East, Nigeria.
PremiumTrust Bank and BetKing are the first sets of sponsors for the 23rd edition of the Games, setting the stage for what is projected to be the most successful and impactful Festival.
The deal followed a high-level meeting in Enugu between the Enugu State Governor Peter Mbah, PremiumTrust Bank Managing Director Emmanuel Efe Emefienim, CON, the MD of BetKing, Gossy Ukanwoke and Director General of the National Sports Commission (NSC), Honourable Bukola Olopade.
The discussion focused on key elements of the upcoming festival—from infrastructure, logistics, sponsorship, youth development and legacy programming.
The decision by key sponsors to invest in Enugu 2026 was also largely influenced by the visionary leadership of Governor Peter Mbah, whose commitment to infrastructure renewal, youth empowerment, and innovation in governance has inspired confidence in the state’s readiness to host a world-class Games. Stakeholders at the meeting commended his bold agenda for transforming Enugu into a hub for investment and development.
PremiumTrust Bank, under the leadership of Managing Director Emmanuel Efe Emefienim, CON, has emerged as the headline sponsor of the 2026 Games.
BetKing, under the stewardship of Gossy Ukanwoke, was confirmed as a major sponsor.
This development underscores the private sector’s growing confidence in the nation’s sports ecosystem.
Director General of the National Sports Commission, Honourable Bukola Olopade stated that the agreements serve as a direct reflection of the President Tinubu administration’s drive to reposition sports as a vital part of national development with a buoyant sports economy that would lead to increased job creation, youth engagement, and infrastructure investment.
“This is a turning point for Nigerian sports,” said NSC DG Honourable Bukola Olopade. “We are witnessing the real impact of the Renewed Hope agenda. Sport is no longer being seen as a recreational afterthought—it’s now viewed as a national asset.”
PremiumTrust Bank which played a leading role in the successful hosting of Gateway Games Ogun 2024, returns as the headline sponsor, further solidifying its role in the growth of grassroots and elite sports in Nigeria.
“We are not only unlocking opportunities for our athletes but also establishing a credible path for sports to contribute to national GDP, employment, and related valuechain,” Chief Olopade added.
OUR COVERAGE OF THE JUST CONCLUDED 22ND NATIONAL SPORTS FESTIVAL WAS PROUDLY SUPPORTED BY EMMANUEL EGBELE.
Emmanuel EGBELE is the initiator of one of the most prestigious scrabble competitions in Nigeria - the Emmanuel Egbele Annual Scrabble Tournament (EEAST).
Emmanuel Egbele Annual Scrabble Tournament (EEAST), made its grand entry into the Nigeria scrabble circuit in 2021.
Support FIRST ZEALMEDIACAST BLOG
We Need Your Assistance To Provide Quality Reports All The Time.
FIRST ZEALMEDIACAST BLOG's news team is made up of journalists and editors, who are constantly working to provide new and accurate stories to its readers
PLEASE, Donate To Assist FIRST ZEALMEDIACAST BLOG In Our Quest To Provide Unbiased News Coverage.
Account Number:
4011061428
Account Name:
First Zealmediacast Ltd
Bank: Fidelity Bank Plc
Your support allows us to continue delivering quality journalism that is accessible to audiences across the globe. Every contribution, however big or small, is valuable for our mission and readers.
You can reach us on: 08037184353
WhatsApp number: 08155786809
Email us with your story:
firstzealmediacast@gmail.com
Comments
Post a Comment